Land Rover keeps on chuggin with carbon offset program
Filed under: Land Rover, Carbon Offset
While Land Rover does make some concept vehicles that would be cleaner than their current production vehicles (see the LRX and the recently-unveiled Freelander 2 TD4_e), one of the company’s longstanding policies to reduce the impact that their vehicles have on the environment is to offer carbon offsets (read more here and here). Today, Land Rover expanded its two-pronged strategy to include a new offset program in the Middle East - this one good for the first 72,000 kilometers put on a new vehicle, plus the CO2 created when the vehicle was manufactured. Currently, Land Rover’s offset program operates in France, The Netherlands, Belgium, Norway, Sweden, Austria and some parts of the U.S. More areas will sign up later this year. All of Land Rover’s offset projects are managed by Climate Care.
[Source: Land Rover]
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